Bacardí On Trade

How do you get 18 - 25 males drinking Bacardí? You create an extensive On Trade plan with clever creative which speaks to the consumer on their terms.  The plan was rolled out through global and regional toolkits, bar makeovers inside and out, sampling staff who weren’t annoying, interesting promotions, I-would-wear-that merchandise, interactive bar games, inventive cocktails (which actually taste amazing), drink trend reports, artist collaborations and steal-it POS.

Role: Creative Director
Agency: A Little Bird
Platform: On Trade / Sampling / Print / Merchandise / Toolkits